Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
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This article lays out some of the most considerable modifications in customer habits when it pertains to consuming media.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the way in which people are getting their updates is also evolving. People are significantly turning towards online news sources, instead of watching TV, to find out about current worldly affairs. Nevertheless, at the same time, due to a consistent circulation of information, individuals are coming to be overwhelmed by huge quantities of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and much easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media websites. This pattern can be verified by here the CEO of the fund that owns Euronews, for example. Using this method has been very important for supplying people with trusted and authenticated news sources, in a style they can easily identify with.
Over the last few years, with the growth of digital media, the way in which individuals consume content has changed considerably. For several years, traditional television was the primary source of home home entertainment for the majority of people. Nevertheless, from the advancement of streaming platforms, many audiences are turning away from set up television, especially among younger people. Rather, worldwide media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly evidences the shift in audience consumption practices. These options are popular for allowing people to enjoy the shows and films they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the market.
In the current digital age, mobile phones have become one of the most common tools that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are offering unlimited feeds of short, chains of videos, that are growing in appeal among smartphone users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms allow users to see a sequence of customised material and interact instantly, making these videos a lot more appealing and addictive than traditional media. Short form videos are also being used more often for news and educational purposes, not just for home entertainment. Subsequently, this pattern is evolving the way people are proactively seeking for and counting on to get knowledge, in a faster, shorter and more visible format.
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